Quoted from CLEllison:I expected was an over priced poormans pinstadium for those too lazy to build their own.
Me too! Though I have to admit this product as-is addresses the larger potential market at what seems to be a reasonable price point.
Now, a basic model without flasher support that integrates with the GI for on/off, in either warm or cool white, with a brightness control for $99 would be a true "poorman's DIY" replacement.