Quoted from rai:I'll no longer post if all you guys want to do is post outrageous lies about Tesla.
You honestly sound like the people who have shorted Tesla stock and have been saying Tesla is doomed for the past five years. Their point has always been that the big automakers don't see any danger in Tesla because if the EV thing catches on, they'll just make a better one and end it.
Now, you've wanted facts, let's take a look:
Chevy made a Tesla Model 3 "killer." It's called the Bolt. It's out right now in most states. The base model gets more than the Model 3's base model range. So, it should be selling like gangbusters and destroying the market for the Model 3, right?
But it's not, because of a whole host of factors. One fact, Chevy probably is losing money on each one sold, so they have little reason to make more than what they need to get their compliance car credits for it. As a matter of fact, Musk tweeted about that a while ago and predicted nearly perfectly how many they would sell.
Secondly, Chevy has to deal with it's dealership network. Which is a huge negative because those people don't understand how to sell an electric car, and don't want to tell you that they will probably never see you for service again once they do. It's easier to sell a car that is a bit cheaper and then service is constantly (and yes, oil changes alone to me is a "constant" service charge) for them than when the service is at high profitability and the vehicles aren't. There is a Tesla ride service called Tesloop, they have a Model S with more than 200,000 miles on it now. Only 6% battery degradation, and the only needed maintenance so far has been new tires - not even batteries thanks to regenerative braking.
Third, the larger the car company, the bigger that a downturn in sales can be. We saw this before when all of the US automakers were suddenly declaring bankruptcy about eight years ago. If Tesla takes a 5% US market position in the next year or two, something that I think is relatively possible, those sales would come from somewhere. Although they have strong cash positions, a 5% sales loss would be a major blow to their bottom lines, and no one knows how to burn cash as good as the auto industry seems to.
Fourth, you keep saying that the battery making isn't a big deal and anyone can do it. I'm about to get mathy, but its interesting if you come along for the ride... GM said they were getting $145 per kwh for their batteries for the Bolt. That doesn't include the making of the battery housing, which I have seen figures for but considering that GM is charging over $15k for their replacement batteries (which is incredible because it puts it at a higher kwh to replace than the Leaf was three years ago), let's assume it's $200ish. 60 kwh at that price would be a $12,000 battery for the Bolt. (And then we add a 20% profit margin to that because that is what traditional automakers like to do, and we come up with Chevy's replacement cost.)
Now, let's assume that Tesla because of their battery factory being in house achieves a 20% further price reduction (they claim it will be 35%). This sounds realistic because they have also said the battery packs for model S all in are under $190. So, at $160 / kwh, their battery would only cost $9,600 for the same thing, a savings of $2400 from Chevy.
Except wait! Because Tesla designed their car better, to get almost the same range, the Tesla only needs a 50 kwh battery (which was recently confirmed, the standard is 50 kwh). So at this point, Tesla is paying $8,000 for the same thing that is costing Chevy $12,000.
Let's pretend that Tesla gets the 35% battery price reduction they claim. Now Tesla's 50 kwh battery pack costs about $6,500, or about *half* of what the GM one costs. Taking that into account, if Tesla sells 500,000 cars like they hope to next year, and if Chevy were to ramp up to produce the same number of Bolts, the difference in battery cost is $2.75bn.
Oh, and LG who supplies the batteries for the Bolt apparently told an auto industry person that their battery packs are more than $100 cheaper than any other ones they supply. Which, if trues, means that there isn't a ton of savings coming for GM or others. And, why should LG care? They can make a bunch of money off this since no one else put their money into EVs.
If we follow Tesla's estimates, and they sell 500,000 the next two years and 1 million cars in 2020, to keep anything resembling cost parity, if GM is to equal cars sold in the EV world, GM will have burned $11bn on the higher price of batteries.
So, great - GM has $24bn cash on the books. Equaling the amount of EVs that Tesla makes through 2022 (*BEFORE* Porshe plans to make half their line up electric!) would completely burn *all* of GMs cash reserves to compete. It doesn't include any design costs or anything like that.
Before you say, "but wait, they can just make a battery factory!", the stock market is a huge issue here. If they go to their stock holders and say they need to invest $5bn to make a battery factory like Tesla's (which is the estimated cost of the Gigafactory), you'd still have the massive cash burn by GM for two years as the factory is built. Looking at this, absolutely minimally, GM's battery production is minimally a $10.5bn disadvantage *right now*.
Conversely, GM can just say, "Oh hey, we'll just keep manufacturing ICE cars until the market takes off, then use our $10.5bn to shift", they lose out on sales and keep moving further back in production capability. For every 3% that GM loses, that's $1bn per quarter in lost revenues. Right now, a 6% loss in sales (without offsetting cuts, which would be hard to make in such a large company but would represent a non-neglible savings) would make GM burn as much as they make.
So, the billions of dollars thing sounds nice, but if the market contracts by 3% (which it is doing) and if Tesla steals 3% of their sales with their new EVs, GM would quickly start running out of money.
Fifth... this isn't the only potential issue. Tesla has a whole plan for the ride sharing thing and they are the furthest ahead in the self driving car business. Let's say that in 2021, Tesla is able to turn on their ride sharing program, and it's as amazing and disruptive as some believe. Ownership of a car is suddenly significantly more expensive than hailing a Tesla ride sharing program. In fact, it's a similar price to driving your gas car... accounting only for gas. A ton of millennials and the younger generation realize that compared to the price for parking, maintaining, fueling, buying and insuring a large machine that just sits around for 90%+ of it's life, they might as well do this which is also more relaxing to ride in.
It's believed that when this happens, each one self driving car will replace 3-4 "conventional" cars. By then, Tesla will already have 3 million plus cars that could instantly be turned into a taxi service. Let's say that one in three of them become taxis. That creates a HUGE network immediately, and would dramatically and drastically lower the rate of people wanting to buy new cars.
Finally, the SuperCharger network, which all by itself is perhaps the biggest reason why Tesla's are already so much more desirable than the Bolt is. Again, this would take a few years to build, a lot of money to build, and would leave Tesla with a huge advantage for the next few years while it happens. The above math all pretends that the SuperChargers don't really matter, and for the end consumer, they perhaps matter the most.
So... If anyone out there wants to say that Tesla has no advantage and wants to go buy a big short position on it or whatever, go ahead - but be warned that I think that investors understand exactly where Tesla is in their development right now, and just what a massive, massive advantage they actually have.